What is Tensile?

We are a group of young incubators, corporate strategists, and marketing technologists developing solutions for those major digital media hurdles faced by today's Fortune Five Million. We use innovative brand management techniques to generate new ways of tackling growth-related issues pertaining to small businesses. At Tensile, we create customized social technology solutions for the optimization of customer-to-brand experience

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Recent Projects

Beatitude

Beatitude will be an online and mobile music-streaming platform allowing people to identify and experience a variety of local nightlife scenes (venues) before choosing their ultimate destination.

Knowledge

PUBLISHING: The Crescent Directive

As we venture in the publishing space, our latest project involves Khurram Dara, a law student at Columbia University, and his essay The Crescent Directive. Already landing the homepage of CNN and his own show (The Minority Retort), Khurram joins the Tensile family this year. ABOUT TCD: The idea is that explicit, open discourse about the merits of Islam, specifically whether Islam fundamentally promotes violence, doesn’t go far enough in changing the perception of Islam. Interfaith panels, advocacy groups, or any other types of remedies that involve discussion and argument will never prevail and rely on far too many assumptions to be effective. Instead, American Muslims should focus their attention on openly denouncing terrorism, and then engage in a comprehensive [...]

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Brands Tout Social Sites in Online Ads

Suggested Reading: NYT - Brands Now Direct Their Followers to Social Media As brands seek to enhance their social media standing with consumers, they increasingly are turning to online ads that plug their presence on Twitter and Facebook. The menu-tabbed ads are designed to give fans quick and easy access to the marketer’s Twitter feed or Facebook wall, and can even direct the viewer to videos on YouTube, without the consumer ever having to click away from the ad. Continued…

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